Four Essentials for Building Demand Generation Programmes

Demand generation has become key to many of today’s businesses and is especially interesting to B2B businesses as a means of attracting and engaging with customers and prospects in multiple and meaningful ways throughout the …

Software Success in the US: Do’s and Don’t’s

Written by Ailbhe Duffy, b2b different Technology Ireland run a very nice event, TechBrew – described as “an informal gathering of software management and technology leaders, getting together to chat over a bite and a beer”.  …

5 top tips for marketing your tech startup

5 top marketing tips for tech startups

Written by Ailbhe Duffy, b2b different   Marketing hi-tech products and services can present unique challenges for tech companies. Disruptive technologies, unpredictable lifecycles, innovations requiring early adopters are all characteristics of high tech environments. If …

How do you measure marketing effectiveness?

Written by Ailbhe Duffy, b2b different   Many tech companies struggle with the concept of setting a marketing budget and when the going gets tough that budget is usually the first to be cut! One …