Demand generation has become key to many of today’s businesses and is especially interesting to B2B businesses as a means of attracting and engaging with customers and prospects in multiple and meaningful ways throughout the …
Less, but Better. Principles of Great Design Applied to Tech Marketing
written by Liza Browne, b2b different To achieve great technology marketing, look no further than the founding principle of great design from the German industrial designer, Dieter Rams; “Less, but Better”. This focus on …
Software Success in the US: Do’s and Don’t’s
Written by Ailbhe Duffy, b2b different Technology Ireland run a very nice event, TechBrew – described as “an informal gathering of software management and technology leaders, getting together to chat over a bite and a beer”. …
5 top tips for marketing your tech startup
Written by Ailbhe Duffy, b2b different Marketing hi-tech products and services can present unique challenges for tech companies. Disruptive technologies, unpredictable lifecycles, innovations requiring early adopters are all characteristics of high tech environments. If …
How do you measure marketing effectiveness?
Written by Ailbhe Duffy, b2b different Many tech companies struggle with the concept of setting a marketing budget and when the going gets tough that budget is usually the first to be cut! One …