We’re experienced B2B (business-to-business) marketers. We have deep B2B knowledge and expertise working in major corporates and with successful entrepreneurs in the SME space. We’ve worked in both sales and marketing across a range of industries in Ireland, the UK, the US and Europe.
Our Focus is on helping technology companies to win market share.
Our tech industry experience means we’re very experienced at taking complex products and services and turning them into engaging and compelling propositions targeted at key influencers and decision makers. We’ll help you turn your technical products and services into easily understood, relevant and required market offerings.
Our combined sales and marketing experience allows us to deliver
• account-based marketing initiatives to your high value clients
• aligned sales and marketing strategy and tactics
• go-to market strategies
• strong brand positioning and profiling
• content marketing to support sales success
Our b2b marketing expertise will unlock the potential of your brand, giving you real and measurable growth.
In the Director’s Chair
Ailbhe has many years’ experience in B2B (business to business) marketing having set up and/or developed the marketing function in various enterprises. She has excellent project management, communications and presentation skills, is results-driven and offers a broad range of marketing skills particularly in marketing communications and in developing the marketing strategy that will position the business in the mind of the customer and influence their purchasing decision. Ailbhe can help to identify opportunity, build market share in existing and new markets, profile the business and grow revenue. Ailbhe worked as Marketing Manager for Enterprise and Government Markets with eircom, and as Marketing Manager at AirSpeed Telecom from its start-up status to its sale to a US investment firm. Ailbhe is a member of the MII with a BSc from UCD.
Liza brings a wealth of experience in the creation and execution of brand, strategic marketing and commercial strategies in the Corporate and SME sectors. Liza has a strong track record in the telecoms and technology sectors most particularly in the launch of Voice/Data/VoIP services for eircom and BT. She has held a number of senior roles across national and multinational companies such as eir, BT, and Siemens. Liza has gathered extensive experience in managing corporate brand projects for Ireland’s leading design agency, Image Now. She led the GloHealth brand creation and identity project and has also managed Irish Rail, eir and Bank of Ireland brand projects.